The following paper is about how small arts and cultural organisations can learn from similar small organisations in Scotland about using digital technologies and platforms to enhance audience engagement, participation and education. A mixed method approach of quantitative surveys followed by in-depth qualitative interviews is used to explore what tools they are using and how and why these organisations are using digital technologies and platforms. Therefore, the purpose of this study is to: understand what is ‘digital’ for them; explore how they have been using these tools in order to help them achieve their goals, and discover how digital technologies and platforms have been introduced into their business strategy.

 

In conclusion, this research will provide recommendations to similar small organisations by pointing out the benefits and the limitations that digital technologies and platforms can have when implementing them into the business strategy. The research work disclosed in this publication is partially funded by the Endeavour Scholarship Scheme (Malta). Scholarships are part-financed by the European Union - European Social Fund (ESF) - Operational Programme II – Cohesion Policy 2014-2020 “Investing in human capital to create more opportunities and promote the well-being of society”.